Tag Archive: mobile marketing

5 Ways Real-Time Bidding Differs From Direct Buys

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the… Continue reading

Majestic Wine sees 15% traffic increase two weeks after mobile site launch

Majestic Wine has seen an uptick in mobile traffic after it launched a commerce-enabled site that lets consumers research wine, as well as order it via their smartphone devices. The company partnered with… Continue reading

Banks pour one-third of digital investments into mobile

Banks are setting aside over one-third of their digital channel investments for mobile initiatives, according to a new report from Forrester Research. The report, “The State of North American Digital Banking: Priorities, Goals,… Continue reading

7 ways brands can tap into the fix of why we cannot put down our mobile devices.

The latest evidence of this disruption: Facebook pays $1 billion for revenue-less, two-year-old mobile company Instagram with 13 employees, while 124-year-old camera and film manufacturer Eastman Kodak languishes in Chapter 11 bankruptcy with… Continue reading