Tag Archive: Real Time Bidding

Real Time Bidding is here to stay.

  RTB is the valuation and bidding on individual impressions in real time. The buying takes place over online media exchanges – basically media marketplaces – which connect sellers (publishers) and buyers (advertisers).… Continue reading

The RTB Marketplace

The industry’s Q1 2013 numbers don’t tell the whole story, because after tanking in January, RTB in the U.S. has put together back-to-back months of recovery. In March, the U.S. was on par… Continue reading