Tag Archive: RTB

Real Time Bidding is here to stay.

  RTB is the valuation and bidding on individual impressions in real time. The buying takes place over online media exchanges – basically media marketplaces – which connect sellers (publishers) and buyers (advertisers).… Continue reading

The RTB Marketplace

The industry’s Q1 2013 numbers don’t tell the whole story, because after tanking in January, RTB in the U.S. has put together back-to-back months of recovery. In March, the U.S. was on par… Continue reading

5 Ways Real-Time Bidding Differs From Direct Buys

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the… Continue reading